Steven
Van Ooyen
Fractional CEO - Author
Leadership Coach - Speaker
ABOUT the Book
Every business wants to be 5-Star. Whether you operate a landscape company, SaaS business, or medical practice, your public reputation matters. Beyond that, if you are 5-Star, you are the picture of excellence and are recognized as such. Receiving 5-Stars on a review is the culmination of doing many things excellently in your business and a sign of maturity. You don’t simply have to ensure your product is fantastic. You must hire the right people, lead them well, ensure supply chains never fail, and overwhelm your customers with your service.
If you are a business owner or leader, you are probably looking to shortcut your learning curve. Learning the tough lessons in your own company is usually expensive and slows your path to growth and profits. “4-Star Reviews Suck” gives you 25 business maxims, or truths, to hold onto as you grow your enterprise or even your department in a larger company. The stories of failure and success that accompany every truth will allow you to remember the purpose behind the maxims and, hopefully, avoid the pitfalls and enjoy the successes.
Steven has spent 30 years leading teams in the largest companies and taking a startup to exit. He found himself repeating the same truths to his team again and again. His gift to you is a shortcut to your success.
ABOUT Steven
Known for his success leading software organizations through extreme, and profitable, growth while driving a unified culture throughout the organization, Steven Van Ooyen has successfully led companies from inception to private equity acquisition. Steven’s focus goes beyond product and sales to excellence in every aspect of the business that touches the customer’s experience. Innovative in both technology and go-to-market strategies, Steven refuses to accept historical methods as limiting factors of future outcomes.
At Rhino Fleet Tracking, Steven built a sales and marketing machine that produced a customer acquisition cost payback time of just 4 months accompanied by a customer lifetime of over 7 years. This method led to an Inc. 500 Fastest Growing Companies award. His teams, and their dedication to serving their customers, had a best-in-class retention rate without binding customers to contracts. This fueled a successful sale to a Accel-KKR.
With time spent leading teams in a Fortune 100 business and experiences at the startup level, Steven has the flexibility to propel teams in any environment to successful outcomes. An expert in company evaluations, with strategic talent, he has a unique ability to quickly make M&A assessments and determine the steps required to join multiple companies into a singularly focused culture.
Steven currently serves as a fractional CEO for various businesses with a focus on SaaS and medical practices. Steven is also an advisor for Sentiero Ventures, an AI-focused fund, and CEO of a clandestine startup. As a member of the Maxwell Team, Steven offers professional leadership and executive coaching to individuals hungry for growth.
PHILOSOPHY
Steven has the gift to identify and solve problems quickly. With a “leaders go first” mantra, he thrives on the development of talent one-on-one or throughout your organization.
Whether you are looking to grow personally, meld your team into a cohesive unit, or drive growth throughout the organization, Steven’s experiences and insights will propel you to success.
SERVICES
Fractional CEO
Consulting - CEO, CMO, CRO, and Product
Team Leadership Training
Leadership & Executive Coaching / Keynote Speaker
Business Exit Coaching